Succeed socially dating websites
Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.